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Demand Generation Manager

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About Doxim

We're Hiring!

Doxim is a leading provider of Customer Engagement Software for Financial Service Organizations. This software helps financial institutions transform their client experience, communicate more effectively throughout the client lifecycle and improve cross sell and upsell activities that drive increased wallet share. The SaaS-enabled platform addresses key digitization challenges, from automated client onboarding, through improved, personalized communications to anytime, anywhere content access, tailored to a clients’ channel preferences.

Located in Markham, Ontario location, we are one of the fastest-growing technology companies in Ontario. We are expanding quickly and seeking this role to help manage our growth.

Demand Generation Manager

At Doxim


The opportunity

The potential at Doxim is huge and we need a Demand Generation Manager to drive all online demand generation initiatives including campaign creation and execution, website management and evolution, search optimization, marketing automation and lead nurturing programs.  We need someone with a constant focus on key KPIs and the ability to educate all marketing team contributors on the importance of the data-driven approach in their respective functional areas.

Doxim was recently recognized as a Branham300 Top 25 Mover and Shaker.  For a marketing professional, that means this is an opportunity to show tangible results of your work and solid revenue generation for a company like ours.

Who you are

You’re a digital marketing professional working in a B2B software company or marketing agency with extensive experience in marketing automation.  You’re a program manager who can design email campaigns in their sleep - you know what a good campaign looks like, how to test subject lines, what content to use and how to create steps in this process.  

Reporting to the VP, Demand Marketing, you will have the opportunity to work on a wide range of projects, expanding your skills and being exposed to cutting edge technology.

Here’s what our new Demand Generation Manager will do:
  • End to end lead generation strategy campaigns. You will devise, execute, track and report on all email marketing, content marketing, and other digital and offline campaigns.
  • Testing. It will be your responsibility to design and execute effective A/B and multivariate testing within and across digital marketing platforms.
  • Maintain our database. You will help maintain Doxim customer and prospect database, ensuring it is compliant with Canada’s Anti-Spam Legislation.
  • Report and analyze. You will conduct and interpret all reporting and analytics for online activities including website, search marketing and social media programs.
  • Continuous program improvement. You will make strategic recommendations for new online marketing programs and initiatives based on findings and insights.
  • Lead and mentor. As a leader, you will manage and mentor marketing team members on established digital marketing procedures (e.g. on site optimization best practices, online digital marketing strategies, etc.)
Why join Doxim At Doxim, we've grown steadily over the last 15 years and accelerated our growth - we’ve tripled in size - over the past five. We aren't losing any momentum any time soon. We work with hundreds of financial service providers to help improve their client communications, streamline document access, meet compliance requirements and reduce the expense, work effort and environmental impact associated with workflow, creation, and delivery of business critical documents. We know that a happy work culture is an efficient, loyal and innovative team. Our senior leadership team is dedicated to offering mentorship and exposure to everyone that joins us. It’s how we retain our team members for so long: we gain loyalty by providing our people the space and support to innovate, to be heard, to get credit.

Job Requirements

  • The experience. You have five or more years experience working in a full-stack digital marketing capacity in a B2B software company or marketing agency.
  • The academic education. You have a university degree in Marketing, Business, Communications or a related discipline.
  • The technical expertise. You have in-depth knowledge and hands on experience with Marketo (expert) & Salesforce CRM (advanced)
  • The nice to have skills. Knowledge of web design and best practices for B2B websites including knowledge of WordPress CMS as well as google analytics and adwords experience are not required but would be considered an asset.
  • The analytical mindset. You have strong analytical skills which you use to ensure an accurate “test and learn” approach is embedded in all digital programs.
  • The project management skills. You have excellent project management, planning and organizational skills. You are detail oriented and you work well under pressure.
  • An impeccable communication style. You have exceptional and proven written and verbal communication skills, including the ability to present in a compelling and succinct manner.

Details

Location: Markham, Ontario
Type: Full Time
Number of Openings: 1

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